{
  "slug": "fixture-sample-co-abc234",
  "business": {
    "name": "Fixture Sample Co",
    "url": "https://example.com",
    "city": "Frisco, TX",
    "vertical": "hvac"
  },
  "createdAt": "2026-07-13T12:00:00.000Z",
  "score": {
    "total": 47,
    "band": "Findable but manual",
    "sub": {
      "visibility": 38,
      "leadCapture": 25,
      "reviews": 68,
      "responsiveness": 45,
      "automation": 15
    }
  },
  "research": {
    "services": [
      "AC repair",
      "furnace installation",
      "duct cleaning"
    ],
    "serviceArea": "Frisco and Collin County, TX",
    "booking": false,
    "reviews": [
      {
        "platform": "Google",
        "count": 87,
        "rating": 4.6
      },
      {
        "platform": "Yelp",
        "count": 12,
        "rating": 4
      }
    ],
    "signals": [
      "no chat widget",
      "phone-only contact",
      "no after-hours handling mentioned"
    ]
  },
  "visibility": {
    "engine": "gpt-5.6-web-search",
    "questions": [
      {
        "q": "Who is the best hvac company in Frisco, TX?",
        "appeared": false,
        "winners": [
          "Comfort Kings",
          "Frisco Air Pros"
        ],
        "sources": [
          "google.com/maps",
          "yelp.com"
        ],
        "missing": "Fewer recent reviews than the businesses that appeared."
      },
      {
        "q": "I need my AC fixed today in Frisco, TX. Who should I call?",
        "appeared": true,
        "winners": [
          "Fixture Sample Co",
          "Comfort Kings"
        ],
        "sources": [
          "google.com/maps"
        ],
        "missing": "Appeared, but without same-day booking the mention is weak."
      },
      {
        "q": "Recommend a few hvac companies near Frisco, TX with good reviews.",
        "appeared": false,
        "winners": [
          "Comfort Kings",
          "Frisco Air Pros",
          "North Star HVAC"
        ],
        "sources": [
          "yelp.com",
          "bbb.org"
        ],
        "missing": "Review volume is below the local leaders."
      },
      {
        "q": "Is Fixture Sample Co in Frisco, TX reputable? What do people say about them?",
        "appeared": true,
        "winners": [
          "Fixture Sample Co"
        ],
        "sources": [
          "google.com/maps"
        ],
        "missing": "Reputation confirmed, but few reviews are recent."
      },
      {
        "q": "Which hvac companies in Frisco, TX let me book online?",
        "appeared": false,
        "winners": [
          "Frisco Air Pros"
        ],
        "sources": [
          "friscoairpros.example"
        ],
        "missing": "No online booking on the website."
      }
    ]
  },
  "opportunities": [
    {
      "title": "Missed-call text-back",
      "description": "Reply automatically by text when a call goes unanswered so the lead does not move on.",
      "effort": "low",
      "impact": "high"
    },
    {
      "title": "Online booking on the website",
      "description": "Let customers pick a time slot themselves instead of waiting for a callback.",
      "effort": "medium",
      "impact": "high"
    },
    {
      "title": "Automated review requests",
      "description": "Text every finished job a review link. Volume and recency drive AI recommendations.",
      "effort": "low",
      "impact": "medium"
    },
    {
      "title": "After-hours answering flow",
      "description": "An automated assistant captures emergency calls at night instead of voicemail.",
      "effort": "medium",
      "impact": "medium"
    },
    {
      "title": "Service pages per city",
      "description": "One page per service per city so assistants can verify what you do and where.",
      "effort": "medium",
      "impact": "medium"
    }
  ],
  "firstAutomation": {
    "title": "Missed-call text-back",
    "why": "It recovers revenue from leads already calling you. It needs no website changes and can show results in the first week."
  },
  "roi": {
    "lowMonthly": 510,
    "highMonthly": 4101,
    "capped": false,
    "assumptions": {
      "Average job value estimate": {
        "value": "$350 - $900",
        "source": "Conservative industry estimate"
      },
      "Monthly inbound calls estimate": {
        "value": "80 - 250",
        "source": "Conservative industry estimate"
      },
      "Missed-call rate estimate": {
        "value": 0.27,
        "source": "Conservative industry estimate"
      },
      "Share of calls that are new leads": {
        "value": 0.45,
        "source": "Conservative industry estimate"
      },
      "Recovery rate with automation": {
        "value": 0.3,
        "source": "Conservative industry estimate"
      },
      "Close rate on recovered leads": {
        "value": 0.5,
        "source": "Conservative industry estimate"
      },
      "Cap - 25% of estimated current new-job revenue": {
        "value": "25 - 90 jobs/mo",
        "source": "Hard cap so the estimate can never exceed a quarter of current volume"
      }
    }
  },
  "meta": {
    "model": "gpt-5.6",
    "usage": {
      "inputTokens": 48210,
      "outputTokens": 6180,
      "estCostUsd": 0.27
    },
    "warnings": [],
    "limitedSiteData": false,
    "durationMs": 71000
  }
}